Role: Senior Creative Director

Client: Disney on Broadway

Process: As Aladdin approached it’s 10th Broadway anniversary, we were tasked with revitalizing the art with new images, new messaging, and a scale befitting Broadway’s biggest party. We opted to create three pieces of Key Art, both to celebrate three iconic moments in the show and to highlight each of the main characters. In addition we created stand alone brand centric art featuring the lamp, and created a 10th anniversary icon. These pieces, along with the broader campaign including video, enhanced static, and site specific installations, were honored with a Clio Award.

As Creative Director I lead the creative development and concepting, directed the photoshoot in tandem with the client, directed the 3D rendering, compositing, and finishing of the final images.